This is the most important part of social media marketing for beginners. Build a connection with people, it’s a social network.
If it’s somebody you don’t know, you have to work to build a connection.
Search for people in your space; help them out, that’s how you engage. If there are people asking questions, respond to them.
Over time, as you engage, you’ll build a lasting relationship and they become a loyal follower. It’s not about quantity but the quality of your followers.
Pro Tip: Don’t just go for follower count!
It’s about valuable personal connections. If you got a million fans but only 50 people are engaging, the social network algorithms will look at your terrible engagement rate and will determine that your content sucks.
If you have 100 followers and 80 people engage, the algorithm will think your content is awesome and will show it to more people.
Bottom line: it’s about the most amount of engaged relevant fans.
Finally, do not push people to your business from day one. Do not promote until at least 3-6 months later.
If you’re a guy and you just go up to a woman and ask her to sleep with you, you’ll get a slap in the face.
Same concept here – you have to build a relationship before you ask somebody to buy.