Why? Well, for one, Google ranks faster websites higher than slow ones.
Secondly, the longer your site takes to load, the more money it’s going to cost you.
It’s all about user experience. If your website is taking longer than 3 seconds to load, chances are, potential customers will leave.
In fact, if your site takes longer than 7 seconds to load, your bounce rate will increase over 100%.
Ain’t nobody got time for that.
You can use tools such as Pingdom or GTmetrix to check your site speed and find out which areas of the site need improvement.
Here’s a few ways you can improve your site performance. If you’re having trouble implementing these, please leave a comment below and I’ll help you out.